Whalebone colors

Whalebone's core color palette embodies the essence of our identity. Our primary colors – dark blue and turquoise, reflect the colors of the sea.


Primary colors

We have chosen dark blue and turquoise as our primary brand colors to evoke a strong connection to the sea.

The deep, rich blue symbolizes the vastness and mystery of the ocean, while the vibrant turquoise reflects the serene and captivating nature of coastal waters, aligning perfectly with Whalebone's commitment to embodying the essence of the sea in our brand identity.

Additionally, the inclusion of red in Whalebone's color palette serves to signify a sense of urgency and danger, mirroring the unpredictable and powerful aspects of the cyber threat landscape.


CMYK 100 / 100 / 27 / 16

PANTONE Blue 072

RGB 44 / 38 / 98

HEX #2C2662


CMYK 69 / 0 / 30 / 0


RGB 43 / 184 / 188



CMYK 12 / 100 / 100 / 0


RGB 209 / 21 / 24

HEX #D11518

Secondary colors

At Whalebone, we have incorporated shades of grey and blue as secondary colors to complement our primary ocean-inspired palette. These neutral tones add a sophisticated and versatile touch to the our brand's visual identity.