Balticom wanted to enhance the value of their residential internet services and improve conversion during onboarding. The growing number of fraudulent e-shops, imitation streaming pages, and similar scams made it important to offer customers a safer online experience.
The Goal
Introduce a visible, easy-to-understand benefit that strengthens customer trust, supports conversions, and improves the perceived value of Balticom’s internet packages.
The Result
Balticom deployed Whalebone Peacemaker Profit across all residential customers as part of their standard internet package. The inclusion of Peacemaker Profit supported new customer acquisition, especially when customers were comparing Balticom with competing providers.
Balticom deployed Whalebone Peacemaker Profit across all residential customers as part of their standard internet package.
The service was positioned as a safety feature that blocks fraudulent pages, fake streaming sites, and phishing attempts.
It also became a key message during the annual price update. The service was positioned as a safety feature that blocks fraudulent pages, fake streaming sites, and phishing attempts.
The inclusion of Peacemaker Profit supported new customer acquisition, especially when customers were comparing Balticom with competing providers.
The inclusion of Peacemaker led to an 8% higher acceptance rate, with conversion increasing from 60% to 68% and smoother customer conversations during the price change.
1. Experience Whalebone – ask for an individual demo or a 30-day free trial.
2. Create a virtual machine with very low HW requirements – 2 CPU cores, 4 GB RAM, 80 GB HDD and run the Whalebone installation script. Then forward the DNS traffic to Whalebone resolvers. The whole process usually takes around an hour.
3. Customize for Customers. Tailor policies to meet the needs of both individual and business customers. PRO TIP: Reach out to larger B2B customers individually with special offers to maximize revenue potential.
4. Use your online and offline communication channels to offer the service to new and existing customers.