Whalebone Aura Resources

Cybersecurity portfolio as a revenue stream: Paul Miedl (O2 Telefónica Germany)

Written by Whalebone | Mar 18, 2026 2:11:26 PM

Discussion highlights:

  • 1:40 - Who are O2's cybersecurity customers?
  • 4:00 - How to evaluate whether cybersecurity product belongs to the telco portfolio?
  • 5:45 - How to make sure that cybersecurity is prioritized, sold and communicated by the telco?
  • 10:37 - Product Hub for customers with Whalebones threat dashboard.
  • 13:45 - Customer segmentation and packaging offer to different customer groups.
  • 17:37 - Why is the network-level protection strong starting point for customers when starting with cybersecurity product?
  • 25:25 - Q&A

 

About the speaker:

Paul Miedl is an execution-driven senior manager with 15+ years of experience in project, product, and innovation management, business development, online marketing, and entrepreneurship.

His track record includes multiple successful product launches and large-scale projects that have reached hundreds of thousands of customers and generated substantial revenues. He has worked with and for multinational companies in fast-paced industries such as telco, travel, and digital media - and has founded three startups of his own.

In his current role at Telefónica Germany, Paul is driving digital products & services across Cybersecurity and Productivity – with E2E responsibility for O2 Onlineschutz (Whalebone Aura). He is covering commercial strategy, strategic partnerships, tech integration, marketing and sales enablement.

 

About this session:

Join Telefónica Germany’s Senior New Business Development & Special Projects Manager Paul Miedl for a practical discussion on how O2 builds, prioritizes, and commercializes its cybersecurity portfolio.

 

Learn how O2 approaches product strategy and execution across its digital services, including O2 Onlineschutz and Onlineschutz Plus. Paul will share how they decide which cybersecurity products to invest in, how they structure the offer for different customer segments, and how they enable sales and marketing teams to deliver the right protection at the right moment.

  • How does O2 differentiate between different customer segments?
  • How do they prioritize cybersecurity products within a broader digital portfolio?
  • How do they ensure sales teams know what to offer, and to whom?
  • What role does cybersecurity play in O2’s brand positioning and customer value proposition?
  • What makes a telco cybersecurity offer scalable and sustainable over time?

Join this discussion to gain actionable insights into how one of Europe’s leading operators executes cybersecurity product strategy, from portfolio decisions to go-to-market success.

 

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