Recording: Raise Awareness, Build Trust: Practical Discussion with Otto Kenga (LMT Latvia)

Discussion highlights:

• 1:06 - First mover advantage and shaping the perception on cybersecurity awareness
• 4:14 - Differences in awareness levels across customer segments
• 6:40 - How does cybersecurity awareness fit into telco brand identity
• 9:43 - Collaboration with police and local CERTs on cybersecurity awareness topics
• 13:42 - Measuring the impact of cybersecurity awareness campaigns
• 20:40 - LMT"s cybersecurity strategies in 2026 and beyond
• 21:15 - Q&A

About the speaker:

Otto Kenga is a product development expert with over 15 years of experience in telecommunications and banking. As a Product Owner at LMT Latvia, he leads initiatives that strengthen the company’s position as the most secure telco in the region. Otto played a key role in the development of Internet Guard, the first telco DNS security product on the market, and continues to build on this first-mover advantage by driving innovation and customer trust across all segments.

About this session:

WJoin LMT Latvia’s Product Owner Otto Kenga in a discussion about how telcos can strengthen their position as secure and trusted operators through effective awareness activities. Hosted by Whalebone’s Ondrej Hrabal, this webinar will explore how LMT integrates cybersecurity awareness into its brand identity and national education efforts.  

Learn how LMT Latvia:

• Built on its first-mover advantage with the Internet Guard product to position itself as the most secure telco in the market,
• Collaborates with national institutions such as the police and CERT to raise public awareness about online threats,
  Engages customers across all segments – from individuals to enterprises and government organizations – through preventive materials, quizzes, and campaigns, and
• Measures and evaluates the impact of awareness initiatives on customer understanding and trust.
  Whether you are looking to enhance your cybersecurity communication or build awareness as part of your brand strategy, you will gain practical insights from one of the region’s most forward-thinking operators.
• In regions where digital adoption is high but cybersecurity awareness is still growing, telcos can become the first line of defense for relatable threats. See how to achieve it.

This session is built for:

• Telco Product Managers seeking tools for market differentiation and customer value.
• Marketing and Marcomms teams looking for compelling proof points to power campaigns.
• Innovation, BD, and CX teams preparing for expansion or improving performance in existing markets.

Previous discussion: 

• Security as the Foundation of Youth Mobile Plans: Matthew Vercellono (GO plc)
• Telco Product Launch Checklist: Luka Radunović (m:tel Montenegro)
• Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
• Best-performing bundling strategies: Aleksandar Petrov (A1 Bulgaria)
• The most successful strategies for sales trainings Sendija Beata Lazdiņa (Tele2 Latvia)