Whalebone Telco Cybersecurity Success Program - TCSP
TRUSTED BY
We know how to secure your success better than anyone else
30+ MNOs
5 Continents
350+ CSPs in total
We will share this know-how with you
This allows you to launch your product successfully and thrive in the long term.
Utilizing Whalebone's Telco Cybersecurity Success Program (TCSP) will help you reach unparalleled business results and become perceived as the cybersecurity expert.
Protect your customers without interrupting their digital lives
5
Pillars of TCSP
SCALE Framework
Peer Learning
Global Expertise
GTM Navigation
First things first.
We know how hard it is to successfully launch a product in the telco environment – nobody has launched as many mass-market cybersecurity products as Whalebone, so we know the drill.
- Unparalleled business and technical support
- Project management
- Business case modeling
- GTM strategy
Our experts will guide you through the whole process of developing your go-to-market strategy from getting the management buy-in through positioning and messaging to a successful launch.
Never before has a product launch been as convincing as the one we have collaborated on with Whalebone. We have examples available of campaigns from various markets, which we could use to evaluate product launch strategies and select the most suitable one. We are very pleased with the cooperation and feedback received during the product introduction and campaigns.
Ilze Zukova
Brand Manager | Tele2 Latvia Srbija
SCALE Framework
The product launch is just the beginning.
Selling cybersecurity requires great marketing and sales strategies to ensure steady and predictable penetration growth. Based on learnings from our successful MNO launches all over the world, we have developed a framework that will help you achieve staggering commercial success over time by enabling you to drive business in five stages.
For more details, watch the recording of our webinar
about the SCALE framework.
This framework will provide you with specific steps to be taken in each stage of your product maturity stage in the following categories:
- Product Positioning
- Sales
- Marketing
Following these clear and actionable best practices will not only help you succeed, but it will also take immense amounts of work off your hands.
5
Stages
3
Important categories
47
Actionable steps
Peer Learning
Share, learn, grow.
Get the most recent know-how, and learn from the success stories of others.
- Sharing of best practices
- Workshops
- Organized 1:1 meetings among telco peers
- Trainings
We regularly organize Telco Cybersecurity Conferences. These conferences will allow you to meet peers from other MNOs to learn from each other while getting all the important updates and recent learnings from Whalebone.
Our conferences will ensure that you never miss a single case study or campaign that has proven to work elsewhere.
Whalebone's Telco Cybersecurity Conference brought top minds together to dive deep into the opportunities and challenges of telco mass-market security. Such events create an excellent environment for sharing valuable know-how and networking with peers in the telco industry.
Otto Kenga
Product Owner | LMT
Global Expertise
We know how to do it – and so will you.
When it comes to telco security, business intelligence is just as important as threat intelligence. Security products are only useful if people actually adopt them and use them. We know exactly how to achieve this and pride ourselves in being both cybersecurity and telco experts, which gives us unique perspectives and know-how.
BEFORE LAUNCH
Product Manager Guide
- Detailed documents and materials to ease your workload – from high-level strategy down to very specific guidelines
- Ready-made go-to-market strategies and sales scripts that have proven to work
- Regularly updated to bring the most recent learnings at all times
Get the first chapter
Save weeks of work with our unique guidelines to follow from presentations designed for management buy-in to specific copy for campaigns. Do not reinvent the wheel.
AFTER LAUNCH
Customer Assets Portal
We will make sure your Content Marketing and PR teams will be provided with enough content to be able to push your product with ease. You will have your own dedicated Customer Assets Portal with tailored content based on your own traffic.
1.
Hand-made monthly reports based on your specific traffic to be easily turned into press releases, infographics, etc., including the most relevant threats in your country
2.
Individual annual reports for internal and external communication of your company as the protector of the country
3.
Threats Out There sessions to be used directly for your internal cybersecurity education
How-to videos on the best utilization of assets
Whalebone's meticulously hand-crafted monthly reports not only offer a comprehensive overview of last month's cyber threats but also pinpoint intriguing examples of recent cyber attacks in our country. These reports serve as invaluable assets for Elisa Estonia, providing rich insights that fuel our marketing and PR activities with authoritative, up-to-date information.
Viktoriya Epifanova
Product Manager | Elisa Estonia
Proactive Guidance
Ours is yours.
Your dedicated Customer Success Manager will help you navigate all the pitfalls and support you and other teams within your organization to ensure the long-term success of the product.
They will make sure you get all the support you need to be able to pass through all the phases of the SCALE framework and achieve a staggering adoption rate. With both regular and requested meetings, your dedicated Customer Success Manager will be your connecting piece to our know-how as well as the most recent best practices.
Learn more about Whalebone Aura and become the go-to cybersecurity provider in your country
Visible value and
ready-made touchpoints
16+ digital touchpoints offer daily value, ensuring customer satisfaction, and stickiness. A fully telco-branded experience makes you the true guarantor of your customers' safety.
No installation required
Aura removes barriers to purchase, eliminating the consideration phase and significantly increasing adoption. Protection is as simple as making a wish.
Product excellence meets service excellence
With the most telco mass-market security deployments in the world,we know what works across markets.
We share our expertise and best practices, guiding you step-by-step to avoid mistakes, save time, and ensure success.
Whalebone experts will develop a business case with you, guide you toward a successful launch, and help you scale long-term. Join our ecosystem to tap unparalleled know-how.