Due to their size, limited security architecture, and resources to allocate to robust security solutions, they make an easy target for attackers. And the most prevalent threat SMBs face? Ransomware.
According to recent findings, almost half (46%) of small and medium-sized enterprises faced a ransomware attack. A single attack like that can be severely damaging for a company of such a size.
SMBs are aware of the position they are in. As a reliable partner, a telco can offer them the perfect security solution that is easy to use and maintain and will safeguard their entire network.
Telcos have an unfair advantage due to network ownership which gives them a unique opportunity to deploy security for the SMB segment since no other vendor can offer mobile & fixed network security without the need for end-device installation.
What is in it for the telco? The main advantage lies in the fact they can easily cover a whole segment and significantly increase their ARPU.
Whalebone Aura offers a unique opportunity for cross-segment marketing. By deploying the security product not just for B2C customers but also for the SoHo/SMB segment, telcos can anticipate the long-term awareness campaigns to pay off in both. This will significantly boost the ROI of marketing campaigns and improve the effects of long-term positioning efforts.
“We will be the first ones to know that there is a new security threat in Croatia, while others might take a few weeks before they register the threat. And those few weeks might be fatal. By that time, we will already have a solution and even prevention plan in place for our B2B customers to be safe.”Read the full SMB Case study
“Tele2 offers a reasonably priced and efficient cybersecurity service – Internet Security – which is appreciated by many of our SMB customers since they can stay protected without investing in complex security solutions.”