Enhanced user stickiness
Churn rates soar when users feel they are not sufficiently protected by the security product. With Whalebone Aura, the value is evident.
Over 60% receive notifications about data leaks in the first weeks, and up to 36% encounter cyber threats on the DNS level every single month.
>50%
adoption
Aura removes barriers to purchase, eliminating the consideration phase and significantly increasing adoption.
16+
touchpoints
Thanks to our ready-made digital touchpoints, the product provides tangible, everyday value to the user, increasing customer satisfaction and stickiness.
<2%
churn
Our real-time threat overviews ensure users are confident they are vigilantly protected, significantly slashing churn.
Implementing something in the A1 infrastructure might sometimes be complex. In this case, we had no troubles.
Claudia Panozzo
Innovation Manager, A1 Telekom Austria
We were the first ones to introduce such a mass-market security product in Latvia. This way, we could really set the trend. The other telcos then followed suit.
Otto Kenga
Product Owner, LMT
Thanks to the experience of other telcos in the A1 Austria Telekom group, we knew for a fact that this product would significantly improve the quality of our services.
Ljubica Vojinović
Senior ICT Product Manager, A1 Serbia
Our collaboration with Whalebone has resulted in an exceptionally convincing product launch. Evaluating various market campaigns helped us select the most suitable strategy. We are delighted with the cooperation and feedback durign the product introduction and campaigns.
Ilze Zukova
Brand Manager, Tele2 Latvia