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Cookie Policy

Whalebone Cookie Policy

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Last Modified: December 21, 2021

This Cookie Policy explains how Whalebone (Whalebone, s.r.o), and our affiliated entities use cookies and similar technologies to recognise you when you visit our Websites ( It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.  

Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page.

Cookies set by the website owner (in this case, Whalebone) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and other services. For example, Whalebone keeps track of the Websites and pages you visit within Whalebone, in order to determine what portion of the Whalebone Website or service is the most popular or most used. This data is used to deliver customized content and promotions within the Whalebone Website and other services to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Websites and the purposes they perform. For a list of the cookies used by Whalebone, see this page. These cookies include:

Necessary cookies

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensure basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary cookies

Analytics and customisation cookies
These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.

We use following:

  • Google analytics - These are set by Google Universal Analytics. They are used to calculate visitor, session and campaign data for our analytics reports. Processor: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Conditions:
  • Snitcher - Service operated by Snitcher B.V. s.r.o. The service does not identify specific individuals and targets only legal entities.

We process cookies, IP address, browser type, browser language and date and time of requests.

Marketing cookies
Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

We use following:

  • Facebook pixel - These cookies and tracking pixels enable behavioral advertising and analytics by Facebook. Processor: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Ireland. Conditions:
  • Google Adwords - They are used to calculate visitor, session and campaign data for our analytics reports. Processor: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Conditions:
  • Mailchimp - These cookies are used to enhance the performance and functionality of our Mailchimp campaigns. Processor: The Rocket Science Group LLC d/b/a Mailchimp, Attn. Privacy Officer, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Conditions:
  • Smartlook - These cookies are tracking behaviour of the users and are used to enhance the performance and functionality of our website. Processor:, s.r.o. ID No.: 095 08 830 with its registered office at: Šumavská 524/31, Veveří, 602 00 Brno, Czech Republic, EU. Conditions:
  • Hubspot - The tool also helps us track your activity on the site. In addition, we use this tool to deliver email communications and manage data collected on the website. The operator of this service is HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141 and the terms and conditions we must agree to when using this tool include the standard contractual clauses available at the following address:
  • Microsoft Advertising - This service allows us to place our ads on the Bing search engine and Microsoft partner sites (e.g. Yahoo!).
  • Linkedin insights - These cookies enable behavioral advertising and analytics by LinkedIn. Processor: LinkedIn Corporation, ATTN: Copyright Agent, Legal Department, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA. Conditions:

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You have the right to decide whether to accept or reject cookies. We will not use them until you agree to the cookies on our website (except for the Necessary cookies). If you give us consent to the use cookies, but later want to revoke it, you will find out how to do it in the field “change cookie settings” in the cookie bar.

Blocking cookies in the browser
Browsers allow you to block cookies on your computer. In this case, however, the functionality of this site will be limited. Information on the settings for storing cookies in your browser can be found on the website of the provider of the specific browser:

  • Chrome
  • Firefox
  • Internet Explorer
  • Android

How we store consents to the use of cookies ?

We store users' consent to the use of cookies through the CookieHub platform. This platform stores only the data necessary to identify the user's consent.

A random string stored in the CookieHub cookie in the users browser along with the settings for the cookie categories. In case you need to demonstrate the consent, you'll
have to request this token from the subject to find the entry from the consent log.

The full url that the user was viewing when he configured consents using the CookieHub

Anonymized IP address
The IP address of the client. The last part of the IP address is replaced with 0 as IP address could be considered personal information.

The registered country code for the IP address. When using geolocation this can be useful to identify if the user consented or didn't get any choices.

User agent
The user agent usually contains the browser and operating string information.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any material changes to this Cookie Policy prior to the changes becoming effective by posting the changes on this page. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at