Vietnamobile, a prominent telecommunications company in Vietnam, recognizes the significance of safeguarding customer data and maintaining a secure online presence for their users amidst an evolving threat landscape. With the ever-increasing cyber threats, Vietnamobile has taken a proactive stance by implementing a robust security product SAFE NET, based on the white-label solution by Whalebone Aura, to safeguard their customers' privacy.
Campaigns to promote adoption of SAFE NET
“We started using various marketing channels to promote SAFE NET, such as an SMS campaign, which we sent to over 3 million customers. We have also utilized our mobile application to promote this service. In our campaigns, we have emphasized the benefit of a free 30-day trial during which the customers can really see the value of this product,” says Nguyen Thi Huyen Trang, the International Service Assistant Manager for Vietnamobile.
Following the trial period, Vietnamobile has introduced two affordable pricing plans to cater to the diverse needs of its customers. The basic package, available at only 7,000 Vietnamese Dong (approx. 0.26 EUR) for a 30-day subscription, offers essential security features to ensure a secure communication experience. For customers seeking comprehensive protection, the full package will be available for 15,000 Vietnamese Dong (approx. 0.57 EUR) for a 30-day subscription. This pricing flexibility ensures that every customer can choose the level of security that best suits their needs.
Getting the word out there
To provide customers with a deeper understanding of SAFE NET's benefits and functionality, Vietnamobile has gone the extra mile by creating a dedicated landing page and FAQ page. The landing page serves as a comprehensive resource, explaining the features and advantages of SAFE NET in a user-friendly manner.
Additionally, the FAQ page addresses common inquiries and provides clarity to customers, ensuring they have all the information they need to utilize SAFE NET effectively.
Unparalleled protection by Whalebone
Whalebone's cutting-edge technology enables telecommunications providers like Vietnamobile to enhance their security offerings and effectively protect their customers' digital assets. With state-of-the-art threat detection, content filtering, seamless integration, and comprehensive DNS analytics, Whalebone equips telcos with powerful tools to safeguard their users against potential threats.
