Discussion highlights:
1:34 - Global threats breakdown - threat types in the last year based on our analytics
3:35 - Threat evolution - traditional perception of scam
5:31 - Threat evolution - AI and automation
10:29 - Customer value perception
12:10 - Columbia case study
14:50 - Vietnam case study
18:00 - Regional threat intelligence life-cycle
25:50 - Benefits of regional threat intelligence for the telcos from the commercial perspective
28:10 - How we identify threats before they become widespread in region
34:42 - The role of AI in blocking AI-generated threats
41:37 - Common misconceptions about threat intelligence
What you will learn?
Threat detection is often seen as a purely technical function. But Whalebone’s regional approach shows how it can become a growth lever. In this session, you will see how localized insights help telcos:
- Launch and promote security products tailored to each market
- Drive adoption by addressing the real concerns of local users
- Deliver proof of value through clear, localized data
- Differentiate your services, even in highly competitive regions
In this session, Robert Sefr will explore how Whalebone approaches Regional Threat Intelligence – the core capability that allows us to detect and block emerging threats, even in regions where just a few communications providers benefit from our protection.
Using real case studies from South America and Asia, Robert will walk participants through:
- How can a European company understand all the local specifics of the threat intelligence landscape?
- How Whalebone identifies and blocks active smishing and phishing campaigns in South America and Asia – while competitors remain blind to it.
- How Whalebone uses AI to analyze internet metadata and detect threat patterns unique to a given market.
- The role of integration with local CERTs
- How we turn regional threat data into actionable reports for marketing and communications teams – not just security departments.
How Whalebone incorporates language, context, and local feedback into scalable protection across DNS.
Geographical distribution of cyber threats in 2024 successfully thwarted by Whalebone. Note the highlighted countries, which host some of the world’s largest cloud and hosting infrastructures widely used across the globe, are not necessarily the source of the cyber threats displayed.
This session is built for:
- Telco Product Managers seeking tools for market differentiation and customer value.
- Marketing and Marcomms teams looking for compelling, localized proof points to power campaigns.
- Security personnel seeking to understand our approach to regional threat intelligence and why it delivers the best results.
- Innovation, BD, and CX teams preparing for expansion or improving performance in existing markets.
About the speaker:
Robert is CTO and Co-Founder of Whalebone. After graduating from IT & Security, he joined McAfee VAD Comguard as a junior IT security consultant and climbed up to being the Comguard CTO. Robert is the author of the idea of Whalebone. His main motivation is to build a security solution available to broad masses with the best possible user experience because he believes that cybersecurity is a human right, not a privilege.
Previous discussion:
- Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
- Best-performing bundling strategies: Aleksandar Petrov (A1 Bulgaria)
- The most successful strategies for sales trainings Sendija Beata Lazdiņa (Tele2 Latvia)