Join Telefónica Germany’s Senior New Business Development & Special Projects Manager Paul Miedl for a practical discussion on how O₂ builds, prioritizes, and commercializes its cybersecurity portfolio.

Learn how O₂ approaches product strategy and execution across its digital services, including O₂ Onlineschutz and Onlineschutz Plus. Paul will share how they decide which cybersecurity products to invest in, how they structure the offer for different customer segments, and how they enable sales and marketing teams to deliver the right protection at the right moment.

• How does O₂ differentiate between different customer segments?
• How do they prioritize cybersecurity products within a broader digital portfolio?
• How do they ensure sales teams know what to offer, and to whom?
• What role does cybersecurity play in O₂’s brand positioning and customer value proposition?
• What makes a telco cybersecurity offer scalable and sustainable over time?

Join this discussion to gain actionable insights into how one of Europe’s leading operators executes cybersecurity product strategy, from portfolio decisions to go-to-market success.

MORE ABOUT THE SPEAKER:

Paul Miedl is an execution-driven senior manager with 15+ years of experience in project, product, and innovation management, business development, online marketing, and entrepreneurship.

His track record includes multiple successful product launches and large-scale projects that have reached hundreds of thousands of customers and generated substantial revenues. He has worked with and for multinational companies in fast-paced industries such as telco, travel, and digital media - and has founded three startups of his own.

In his current role at Telefónica Germany, Paul is driving digital products & services across Cybersecurity and Productivity – with E2E responsibility for O2 Onlineschutz (Whalebone Aura). He is covering commercial strategy, strategic partnerships, tech integration, marketing and sales enablement.