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Webinar Hero

Is SEA Ready for Cybersecurity? Debunking the Product–Market Fit Myth

April 28, 2026 | 1:30 PM (WIB)
Speaker: Murphy Tran, Senior Marketing & Communications Strategy Manager, Whalebone
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expert discussion

Agenda

Join Whalebone’s Murphy Tran for a focused session built for Southeast Asian telcos. This discussion explores a key question many operators are currently asking: Is our market ready to pay for cybersecurity?

Backed by regional data and field experience, this session will show why cybersecurity demand in SEA is often underestimated, how scams are shaping user expectations, and why traditional “product–market fit” thinking may be holding operators back.

With insights from recent research and real market signals – including the fact that 63% of SEA users experienced scams in the past year and 81% would switch providers for better protection – Murphy will break down what this means for telco strategy and growth.

You will learn:

  • Why cybersecurity demand in SEA is already present and growing?
  • How scams across everyday digital touchpoints are changing user behavior?
  • Why premium-only or “value-driven” strategies miss large segments?
  • What “zero-friction” protection means and why it matters for adoption?
  • How telcos can launch and scale cybersecurity services faster?

Join this session to understand where the SEA market really stands, what users expect today, and how to turn cybersecurity into a scalable and commercially viable service.

30 minutes + 5 minute Q&A

Speakers

murphy-tran-picture
Murphy Tran Senior Marketing & Communications Strategy Manager, Whalebone

Murphy focuses on shaping how cybersecurity is positioned and communicated across APAC markets. She works closely with telcos to translate complex security solutions into clear, scalable offerings that resonate with both business stakeholders and end users.



Ondřej Hrabal
Ondrej Hrabal Service GTM & Growth Lead, Whalebone

Ondrej helps telcos become trusted names in cybersecurity. Over his time at Whalebone, he has collaborated with dozens of telcos to shape how cybersecurity services are launched, communicated, and adopted by end users.