Discussion highlights:
- 3:05 - Cybercrime follows the money
- 7:17 - The pricing problem in cybersecurity
- 9:45 - Telco unfair advantage in cybersecurity
- 13:50 - Reaching the Unprotected 90 Percent
- 14:25 - Q&A
About the speaker:
Murphy Tran is Senior Marketing & Communications Strategy Manager at Whalebone.
Murphy focuses on shaping how cybersecurity is positioned and communicated across APAC markets. She works closely with telcos to translate complex security solutions into clear, scalable offerings that resonate with both business stakeholders and end users.
About this session:
Join Whalebone’s Murphy Tran for a focused session built for Southeast Asian telcos. This discussion explores a key question many operators are currently asking: Is our market ready to pay for cybersecurity?
Backed by regional data and field experience, this session will show why cybersecurity demand in SEA is often underestimated, how scams are shaping user expectations, and why traditional “product–market fit” thinking may be holding operators back.
With insights from recent research and real market signals – including the fact that 63% of SEA users experienced scams in the past year and 81% would switch providers for better protection – Murphy will break down what this means for telco strategy and growth.
You will learn:
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Why cybersecurity demand in SEA is already present and growing?
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How scams across everyday digital touchpoints are changing user behavior?
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Why premium-only or “value-driven” strategies miss large segments?
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What “zero-friction” protection means and why it matters for adoption?
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How telcos can launch and scale cybersecurity services faster?
Join this session to understand where the SEA market really stands, what users expect today, and how to turn cybersecurity into a scalable and commercially viable service.
Previous discussion:
- The Telco Cybersecurity Race in Northern America
- Cybersecurity portfolio as a revenue stream: Practical discussion with Paul Miedl (O2 Telefónica Germany)
- Raise Awareness, Build Trust: Practical Discussion with Otto Kenga (LMT Latvia)
- Security as the Foundation of Youth Mobile Plans: Matthew Vercellono (GO plc)
- Telco Product Launch Checklist: Luka Radunović (m:tel Montenegro)
- Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
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